LEAD Network May\u0131s Ay\u0131 Kahvalt\u0131 Bulu\u015fmas\u0131 La Lorraine T\u00fcrkiye Ev Sahipli\u011finde Ger\u00e7ekle\u015fti<\/b><\/p>\n

80 y\u0131l\u0131 a\u015fk\u0131n deneyimi ile unlu mamuller ve f\u0131r\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn lider markas\u0131 La Lorraine T\u00fcrkiye, LEAD Network\u2019\u00fcn gelenekselle\u015fen kahvalt\u0131 bulu\u015fmalar\u0131n\u0131n May\u0131s ay\u0131 ev sahipli\u011fini \u00fcstlendi.<\/p>\n

Prof. Dr. \u0130lber Ortayl\u0131\u2019n\u0131n konuk konu\u015fmac\u0131 olarak yer ald\u0131\u011f\u0131 etkinlikte \u2018Cumhuriyetimizin 100. Y\u0131l\u0131nda Toplumda Kad\u0131n\u0131n Yeri\u2019 \u00fczerine yapt\u0131\u011f\u0131 ufuk a\u00e7an konu\u015fmas\u0131 ile LEAD Network \u00fcyelerine unutulmaz bir sabah ya\u015fatt\u0131.<\/p>\n

84 y\u0131l \u00f6nce Bel\u00e7ika\u2019da do\u011fan, T\u00fcrkiye\u2019nin de dahil oldu\u011fu 30\u2019dan fazla \u00fclkede \u00fcr\u00fcnlerini t\u00fcketicileri ile bulu\u015fturan La Lorraine, T\u00fcrkiye\u2019de kad\u0131n i\u015fg\u00fcc\u00fcn\u00fcn perakende ve t\u00fcketici \u00fcr\u00fcnleri sekt\u00f6r\u00fc i\u00e7erisindeki yerini g\u00fc\u00e7lendirmeyi, \u00fcst d\u00fczey kad\u0131n y\u00f6netici say\u0131s\u0131n\u0131, itibar\u0131n\u0131 ve etkilerini artt\u0131rmay\u0131 ama\u00e7 edinen LEAD Network T\u00fcrkiye\u2019nin geleneksel kahvalt\u0131 bulu\u015fmas\u0131 4 May\u0131s Per\u015fembe g\u00fcn\u00fc Radisson Blu Hotel, \u0130stanbul Asia Ata\u015fehir\u2019de ger\u00e7ekle\u015fti.<\/p>\n

Etkinli\u011fin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan LEAD Network T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 Aysun Zaman, \u00dclkece \u00e7ok zor zamanlardan ge\u00e7tik ve ge\u00e7meye devam ediyoruz. Ya\u015fan\u0131lan deprem felaketi sebebiyle bizlerde ac\u0131lara ortak olmak i\u00e7in sizlerin katk\u0131 ve destekleriyle yard\u0131mc\u0131 olmaya \u00e7al\u0131\u015f\u0131yoruz. Bir\u00e7ok \u00fcr\u00fcn\u00fcn tedari\u011fi hususunda sizlerden yard\u0131m alarak b\u00f6lgeye ula\u015ft\u0131rmaya \u00e7al\u0131\u015ft\u0131k. B\u00fct\u00fcn kurumsal ve bireysel \u00fcyelerimize k\u0131ymetli desteklerinden dolay\u0131 te\u015fekk\u00fcr ederim. Bir di\u011fer hususta b\u00f6lgede bulunan gen\u00e7 k\u0131zlar\u0131m\u0131z\u0131n e\u011fitimlerinin ko\u015fullar sebebiyle sekteye u\u011framas\u0131yd\u0131. LEAD Network Europe ile 30 gen\u00e7 k\u0131z\u0131m\u0131za T\u00dcKD i\u015f birli\u011fi ile e\u011fitim bursu vererek gen\u00e7 k\u0131zlar\u0131m\u0131z\u0131n e\u011fitim hayatlar\u0131na katk\u0131 sa\u011flamaya \u00e7al\u0131\u015ft\u0131k. Bir kez daha katk\u0131 ve desteklerinden dolay\u0131 LEAD Network Europe\u2019a ve T\u00dcKD\u2019ye te\u015fekk\u00fcr ediyorum.\u2019\u2019 dedi.<\/p>\n

Etkinli\u011fin ev sahipli\u011fini \u00fcstlenen La Lorraine T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Neslihan Nigiz Ulak ise konu\u015fmas\u0131nda La Lorriane\u2019in bug\u00fcn unlu mam\u00fcller sekt\u00f6r\u00fcnde Avrupa\u2019n\u0131n lider markas\u0131 konumunda yer ald\u0131\u011f\u0131n\u0131 belirterek, T\u00fcrkiye\u2019deki faaliyetlerini i\u015fine tutkuyla ba\u011fl\u0131 650 ki\u015filik geni\u015f organizasyon yap\u0131s\u0131yla s\u00fcrd\u00fcrd\u00fcklerini \u00f6zg\u00fcn lezzetlerini, perakende ve ev d\u0131\u015f\u0131 t\u00fcketim sekt\u00f6r\u00fcndeki m\u00fc\u015fterileriyle bulu\u015fturduklar\u0131na de\u011findi.<\/p>\n

Ulak, La Lorraine olarak 80 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir daha iyi bir d\u00fcnya kurma hedefiyle \u00e7al\u0131\u015fmalar\u0131n\u0131 ger\u00e7ekle\u015ftirdiklerini ve 2050 y\u0131l\u0131na y\u00f6nelik s\u00fcrd\u00fcr\u00fclebilirlik stratejilerinin temelini \u00fcr\u00fcne, gezegene ve insana sayg\u0131n\u0131n olu\u015fturdu\u011funu konu\u015fmas\u0131 s\u0131ras\u0131nda belirterek \u201cG\u0131da kaynaklar\u0131n\u0131n s\u00fcrd\u00fcrebilirli\u011finin \u00f6nem kazand\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, \u00fcr\u00fcne sayg\u0131, gezegene sayg\u0131 ve insana sayg\u0131 yakla\u015f\u0131m\u0131m\u0131z \u00e7er\u00e7evesinde, \u2018s\u00fcrd\u00fcr\u00fclebilir gelecek i\u00e7in s\u00fcrd\u00fcr\u00fclebilir g\u0131da\u2019 ilkesiyle \u00fcretim yap\u0131yor; daha mutlu \u00e7al\u0131\u015fanlar ve daha mutlu t\u00fcketicilerle hep birlikte daha iyi bir d\u00fcnyay\u0131 payla\u015fmak arzusuyla \u00e7al\u0131\u015fmaya devam ediyoruz\u201d dedi.<\/p>\n

De\u011ferlerin \u015firket i\u00e7in merkezi ve varolu\u015fsal temel inan\u00e7lar oldu\u011funu ve ayn\u0131 de\u011ferleri payla\u015fman\u0131n bir kurulu\u015f i\u00e7inde g\u00fcven ve yetkilendirmenin temelini olu\u015fturdu\u011funu belirterek i\u015f d\u00fcnyas\u0131nda kad\u0131nlar\u0131n varl\u0131\u011f\u0131n\u0131n \u00f6nemine de dikkat \u00e7eken Ulak, g\u00fc\u00e7l\u00fc bir toplum yaratmak i\u00e7in kad\u0131nlar\u0131n hem i\u015f d\u00fcnyas\u0131nda hem sosyal hayatta aktif olarak yer almalar\u0131n\u0131n \u00f6nemine vurgu yaparak, La Lorraine T\u00fcrkiye\u2019nin kad\u0131n istihdam\u0131n\u0131 artt\u0131rmaya y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131na de\u011findi.<\/p>\n

LEAD Network Etkinli\u011finin Konu\u011fu Prof. Dr. \u0130lber Ortayl\u0131 Oldu<\/p>\n

LEAD Network kahvalt\u0131 bulu\u015fmas\u0131n\u0131n konuk konu\u015fmac\u0131s\u0131 olan usta tarih\u00e7i, akademisyen, yazar Prof. Dr. \u0130lber Ortayl\u0131, \u2018Cumhuriyetimizin 100. Y\u0131l\u0131nda Toplumda Kad\u0131n\u0131n Yeri\u2019 konulu konu\u015fmas\u0131yla etkinli\u011fe kat\u0131lan LEAD Network \u00fcyelerine Osmanl\u0131\u2019dan Cumhuriyete \u00fclkemizden ve d\u00fcnyadan \u00f6rnekler ile kad\u0131nlar\u0131n topluma katk\u0131lar\u0131n\u0131 aktard\u0131.<\/p>\n

DUYGU SOYLU’DAN “AYRILIKLAR B\u0130TMEZ” KL\u0130B\u0130 YAYINDA!<\/b><\/p>\n

T\u00fcrk pop m\u00fczi\u011fine y\u00f6n veren \u00fcnl\u00fc besteci Onno Tun\u00e7’a adad\u0131\u011f\u0131 konser serisiyle ad\u0131ndan s\u0131k\u00e7a s\u00f6z ettiren Duygu Soylu, bu ba\u015far\u0131s\u0131n\u0131 “Ayr\u0131l\u0131klar Bitmez” ile dijital platformlara ta\u015f\u0131yor.<\/p>\n

\u0130lk olarak Sezen Aksu’nun 1982’de yay\u0131nlanan “Firuze” adl\u0131 alb\u00fcm\u00fcnde yer alan Onno Tun\u00e7 bestesi “Ayr\u0131l\u0131klar Bitmez”, Soylu’nun g\u00fc\u00e7l\u00fc vokali ve e\u015fsiz yorumuyla yeniden hayat buldu. Bu esere ge\u00e7ti\u011fimiz sene ba\u015flad\u0131\u011f\u0131 “A Tribute to Onno Tun\u00e7” adl\u0131 projesi kapsam\u0131nda yer veren Duygu Soylu, dinleyicilerinin \u0131srar\u0131 \u00fczerine par\u00e7ay\u0131 Nedim Ruacan prod\u00fckt\u00f6rl\u00fc\u011f\u00fcnde yeniden yorumlamaya karar verdi.<\/p>\n

\u015eark\u0131n\u0131n nostaljik havas\u0131na sad\u0131k kalarak yap\u0131lan d\u00fczenlemede Soylu’ya piyanoda Serkan Akb\u0131y\u0131k, synthesizer’da Erdem Y\u00f6r\u00fck, bas gitarda Bu\u011fra K\u0131l\u0131\u00e7ak, elektrik ve akustik gitarda \u00d6ner Tombulo\u011flu, davul ve perk\u00fcsyonda Nedim Ruacan, yayl\u0131larda \u0130stanbul Strings, saksofon ve fl\u00fctte Batu \u015eall\u0131el ve trombonda Burak Dursun gibi alan\u0131nda usta isimler e\u015flik etti.<\/p>\n

Klip \u00e7ekimleri Resul Karaca y\u00f6netmenli\u011finde Fi\u015fekhane\u2019de ger\u00e7ekle\u015ftirilen, yap\u0131m\u0131n\u0131 Do\u011fulu Music\u2019in \u00fcstlendi\u011fi \u201cAyr\u0131l\u0131klar Bitmez\u201d dijital platformlar ve televizyon kanallar\u0131nda yay\u0131nda!<\/p>\n

AYRINTI YAYINLARI\u2019NDAN <\/strong>B\u0130ZANS DU\u0308NYASI<\/em><\/strong>\u2019NIN <\/strong>\u00dc\u00c7\u00dcNC\u00dc ve SON C\u0130LD\u0130 <\/strong>B\u0130ZANS \u0130MPARATORLU\u011eU ve KOM\u015eULARI (1204-1453) <\/em><\/strong>RAFLARDA!<\/strong><\/p>\n

Bizans Tarihi ve Uygarl\u0131\u011f\u0131 Merkezi\u2019nden C\u00e9cile Morrisson y\u00f6netiminde y\u00fcr\u00fct\u00fclen Bizans D\u00fcnyas\u0131 ba\u015fl\u0131kl\u0131 e\u015fsiz \u00e7al\u0131\u015fman\u0131n \u00fc\u00e7\u00fcnc\u00fc ve son cildi, Ayr\u0131nt\u0131 Yay\u0131nlar\u0131\u2019ndan \u00e7\u0131kt\u0131! Angeliki Laiou ve C\u00e9cile Morrisson imzas\u0131n\u0131 ta\u015f\u0131yan Bizans \u0130mparatorlu\u011fu ve Kom\u015fular\u0131 (1204-1453), \u00f6nceki iki cildin ard\u0131ndan, Do\u011fu Roma veya tarih\u00e7ilerin sonradan yak\u0131\u015ft\u0131rd\u0131\u011f\u0131 isimle \u201cBizans\u201d \u0130mparatorlu\u011fu\u2019nun son d\u00f6nemini ele al\u0131yor. 1204\u2019te Ha\u00e7l\u0131lar\u2019\u0131n Konstantinopolis\u2019i ele ge\u00e7irmesinden 1453\u2019te \u015fehrin T\u00fcrklere teslim olmas\u0131na kadarki tarih aral\u0131\u011f\u0131n\u0131 kapsayan kitap, par\u00e7alanm\u0131\u015f topraklar\u0131n tarihini T\u00fcrkler de dahil t\u00fcm bile\u015fenleriyle anlat\u0131yor.<\/p>\n

\u00a0Ayr\u0131nt\u0131 Yay\u0131nlar\u0131\u2019n\u0131n Tarih dizisi kapsam\u0131nda \u00fc\u00e7 cilt halinde yay\u0131mlanan Bizans D\u00fcnyas\u0131 adl\u0131 \u00e7al\u0131\u015fma, farkl\u0131 disiplinlerden \u00e7ok say\u0131da uzman\u0131n katk\u0131s\u0131yla ortaya konulan bilimsel sentez sayesinde Bizans d\u00fcnyas\u0131n\u0131n siyasi, askeri, dini, k\u00fclt\u00fcrel, iktisadi ve toplumsal tarihini yeniden g\u00f6zden ge\u00e7irme imk\u00e2n\u0131 sa\u011fl\u0131yor. Daha \u00f6nce Do\u011fu Roma \u0130mparatorlu\u011fu (330-641) adl\u0131 ilk ve Bizans \u0130mparatorlu\u011fu (641-1204) adl\u0131 ikinci ciltleri yay\u0131mlanan \u00e7al\u0131\u015fman\u0131n Angeliki Laiou ve C\u00e9cile Morrisson taraf\u0131ndan haz\u0131rlanan \u00fc\u00e7\u00fcnc\u00fc ve son cildi Bizans \u0130mparatorlu\u011fu ve Kom\u015fular\u0131 (1204-1453) ba\u015fl\u0131\u011f\u0131yla raflarda yerini ald\u0131.<\/p>\n

1204: Ha\u00e7l\u0131lar Konstantinopolis\u2019i ele ge\u00e7irir; 1453: \u015eehir, T\u00fcrklere teslim olur. Bizans D\u00fcnyas\u0131\u2019n\u0131n bu \u00fc\u00e7\u00fcnc\u00fc ve son cildi i\u015fte bu iki \u00f6nemli tarih aral\u0131\u011f\u0131n\u0131 kaps\u0131yor. Do\u011fu Roma \u0130mparatorlu\u011fu\u2019nun \u00e7\u00f6k\u00fc\u015f\u00fc, ileri \u00fcss\u00fc Trabzon ve kom\u015fular\u0131 S\u0131rplar ve Bulgarlar\u0131n yan\u0131 s\u0131ra, IV. Ha\u00e7l\u0131 Seferi sonucunda topraklar\u0131na yerle\u015fen Latinler ile birlikte yeniden bi\u00e7imleniyor. Par\u00e7alanm\u0131\u015f topraklar\u0131n tarihi T\u00fcrkler de dahil t\u00fcm bile\u015fenleriyle anlat\u0131l\u0131yor. Bu d\u00f6nemde k\u00fc\u00e7\u00fck bir devlete d\u00f6n\u00fc\u015fen XII. y\u00fczy\u0131l\u0131n eski b\u00fcy\u00fck g\u00fcc\u00fcn\u00fcn, \u00f6nce Anadolu\u2019da sonra da Kuzey Yunanistan\u2019da topraklar\u0131n\u0131 kaybetmesine ve 1373\u2019ten itibaren Osmanl\u0131 sultan\u0131na tabi hale gelmesine tan\u0131kl\u0131k ediyoruz. Konstantinopolis ve Peloponez\u2019e indirgenmi\u015f olan bu devletin varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcr\u00fcp s\u00fcrd\u00fcremeyece\u011fi, \u00e7o\u011fu bertaraf edilen Ha\u00e7l\u0131 Seferlerinden \u00e7ok, sultan\u0131n iradesine ve Cenova ile Venedik\u2019in \u00e7\u0131kar ama\u00e7l\u0131 desteklerine ba\u011fl\u0131 kalm\u0131\u015ft\u0131r. \u0130mparatorlar taraf\u0131ndan Lyon (1274) ve Floransa\u2019da (1439) onaylanan Ortodoks ve Latin Kiliselerinin Birli\u011fi, Ortodokslar\u0131n \u00e7o\u011funlu\u011fu taraf\u0131ndan reddedilmi\u015f, hi\u00e7bir etkisi olmam\u0131\u015ft\u0131r. Patri\u011fin otoritesi kesin olarak imparatorunkini yenmi\u015ftir. Ancak devletin, Kara Veba ve toplumsal gerilimleri de beraberinde getiren XIV. y\u00fczy\u0131l ekonomik durgunlu\u011fuyla iyiden iyiye zay\u0131flamas\u0131, baz\u0131lar\u0131n\u0131n refah\u0131yla \u00e7eli\u015fiyordu. Zira tuhaf bir \u015fekilde Bizans, Bat\u0131\u2019n\u0131n ekonomik, sanatsal ve k\u00fclt\u00fcrel geli\u015fimine kat\u0131lm\u0131\u015ft\u0131. Hatta bu geli\u015fimi sa\u011flam\u0131\u015ft\u0131r: Teknikleri (ipek, cam) oraya nakledilmi\u015f, entelekt\u00fcelleri Grek miras\u0131n\u0131 yeniden ke\u015ffetmekle kalmam\u0131\u015f, h\u00fcmanistlere de aktarm\u0131\u015f ve sanat\u00e7\u0131lar\u0131, Trecento \u0130talyan resmini etkilemi\u015ftir. Bununla birlikte, IV. Ha\u00e7l\u0131 Seferi\u2019nin travmas\u0131 b\u00fct\u00fcnle\u015fmeyi engellemi\u015ftir. Angeliki Laiou (1941-2008), Harvard \u00dcniversitesi profes\u00f6r\u00fc, tan\u0131nm\u0131\u015f tarih\u00e7i, Bizans toplumu ve ekonomisi uzman\u0131d\u0131r. \u00d6l\u00fcm\u00fc nedeniyle ba\u015flad\u0131\u011f\u0131 bu cildi tamamlayamam\u0131\u015f, derleme CNRS\u2019te emekli ara\u015ft\u0131rma direkt\u00f6r\u00fc, iktisat ve para tarih\u00e7isi, bir\u00e7ok eser sahibi C\u00e9cile Morrisson\u2019a emanet edilmi\u015ftir. Ele al\u0131nan \u00fclkeler konusunda yetkin dokuz farkl\u0131 yazar (Bulgar, Frans\u0131z, Yunanl\u0131 ve S\u0131rp) bu esere katk\u0131da bulunmu\u015ftur.<\/p>\n

Dr. Asl\u0131 Bilge\u2019nin Frans\u0131zcadan dilimize \u00e7evirdi\u011fi Bizans Du\u0308nyas\u0131: Bizans \u0130mparatorlu\u011fu ve Kom\u015fular\u0131 (1204-1453), raflarda ve internet sat\u0131\u015f sitelerinde!<\/p>\n

T\u00dcRK E\u011e\u0130T\u0130M VAKFI <\/strong>DERS Z\u0130L\u0130 FONU ile <\/strong>AFET B\u00d6LGELER\u0130NDE PREFABR\u0130K OKUL YAPACAK!<\/strong><\/p>\n

\u00a0<\/strong>T\u00fcrk E\u011fitim Vakf\u0131 (TEV), 11 ilimizi etkileyen deprem nedeniyle hasar alan okullar\u0131n yerine ge\u00e7ici hizmet verecek okullar\u0131n yap\u0131m\u0131 i\u00e7in Milli E\u011fitim Bakanl\u0131\u011f\u0131\u2019yla imzalanan protokolle Ders Zili Fonu\u2019nu hayata ge\u00e7irdi! Proje kapsam\u0131nda bireysel ve kurumsal ba\u011f\u0131\u015f\u00e7\u0131lar\u0131n deste\u011fiyle yap\u0131lacak 4 ve 6 derslikli prefabrik okullar, afet b\u00f6lgelerinde e\u011fitimin devam\u0131 i\u00e7in MEB\u2019e teslim edilecek. Afetten etkilenen bursiyerlerinin yan\u0131 s\u0131ra temel e\u011fitim \u00e7a\u011f\u0131ndaki t\u00fcm \u00e7ocuklar ve gen\u00e7ler i\u00e7in seferber olan TEV\u2019in Ders Zili Fonu i\u00e7in internet sitesi \u00fczerinden ba\u011f\u0131\u015f yap\u0131labiliyor.<\/p>\n

\u00a0Tam 56 y\u0131ld\u0131r ba\u015far\u0131l\u0131 ve maddi olanaklar\u0131 s\u0131n\u0131rl\u0131 olan \u00f6\u011frencilere burs deste\u011fi veren T\u00fcrkiye\u2019nin en k\u00f6kl\u00fc ve \u00f6nc\u00fc vak\u0131flar\u0131ndan T\u00fcrk E\u011fitim Vakf\u0131 (TEV), \u00fclkemizin ya\u015fad\u0131\u011f\u0131 en y\u0131k\u0131c\u0131 depremlerden biri olan Kahramanmara\u015f merkezli depremin ard\u0131ndan e\u011fitimin s\u00fcrmesi i\u00e7in Ders Zili Fonu ile seferberlik ba\u015flatt\u0131.<\/p>\n

Ders Zili Fonu\u2019nda toplanan ba\u011f\u0131\u015flarla y\u0131k\u0131lan veya hasar olan okullar\u0131n yerine, Milli E\u011fitim Bakanl\u0131\u011f\u0131\u2019n\u0131n y\u00f6nlendirmesiyle ihtiya\u00e7 duyulan b\u00f6lgelerde ge\u00e7ici olarak hizmet verecek prefabrik okullar yap\u0131lacak. \u0130htiyaca g\u00f6re, 4 ve 6 derslikli olarak yap\u0131lacak prefabrik okullar, t\u00fcm temel donan\u0131mlar\u0131 tamamland\u0131ktan sonra Milli E\u011fitim Bakanl\u0131\u011f\u0131\u2019na teslim edilecek.<\/p>\n

\u201cE\u011fitim, en sa\u011flam temeldir.\u201d<\/em><\/p>\n

Prefabrik okullar\u0131n gelecek e\u011fitim d\u00f6neminde kullan\u0131ma haz\u0131r olmas\u0131n\u0131 hedeflediklerini belirten TEV Genel M\u00fcd\u00fcr\u00fc Banu Ta\u015fk\u0131n, \u201cDeprem b\u00f6lgesinin yeniden aya\u011fa kalkmas\u0131 i\u00e7in hepimizin el ele vermesi gerekiyor. B\u00f6lgede \u00e7ok fazla ihtiya\u00e7 var. Biliyoruz ki e\u011fitim, en sa\u011flam temeldir. Okullarda ders zili tekrar \u00e7als\u0131n, s\u0131ralar \u00f6\u011frencilerle dolsun diye hayata ge\u00e7irdi\u011fimiz Ders Zili Fonu ile y\u0131k\u0131lan hayalleri yeniden, hep birlikte in\u015fa edece\u011fiz. TEV olarak, afetzede \u00f6\u011frencilerimizin yan\u0131nday\u0131z. Bireysel ve kurumsal ba\u011f\u0131\u015f\u00e7\u0131lar\u0131m\u0131z\u0131n deste\u011fiyle yapaca\u011f\u0131m\u0131z prefabrik okullarla hi\u00e7bir \u00f6\u011frencinin hayalleri, umutlar\u0131 yar\u0131m kalmayacak, hepsi e\u011fitimlerini tamamlayarak T\u00fcrkiye\u2019nin ayd\u0131nl\u0131k gelece\u011finin bir par\u00e7as\u0131 olacak,\u201d<\/em> \u015feklinde konu\u015ftu.<\/p>\n

\u00d6\u011frencilerin e\u011fitimlerine ders s\u0131ralar\u0131nda devam etmelerini ama\u00e7layan Ders Zili Fonu\u2019na TEV\u2019in internet sitesi \u00fczerinden tek seferlik ya da ayl\u0131k d\u00fczenli ba\u011f\u0131\u015flarla destek olunabilir.<\/p>\n

D\u00fc\u011f\u00fcn pastas\u0131 \u00e7iftleri yans\u0131tmal\u0131<\/b><\/p>\n

Yaz mevsiminin gelmesiyle birlikte a\u00e7\u0131lan d\u00fc\u011f\u00fcnsezonu, tatl\u0131 tela\u015flar\u0131 da beraberinde getiriyor. Bu tela\u015flar\u0131n ba\u015f\u0131nda ised\u00fc\u011f\u00fcn\u00fcn\u00fcn ak\u0131llardan silinmeyecek detaylar\u0131ndan biri olan d\u00fc\u011f\u00fcn pastas\u0131geliyor. T\u00fcm ihti\u015fam\u0131yla dikkatleri \u00fczerine \u00e7eken, her foto\u011frafta g\u00f6r\u00fcnen ved\u00fc\u011f\u00fcn organizasyonun bir y\u0131ld\u0131z\u0131na d\u00f6n\u00fc\u015fen pastalar, giderek daha fazla \u00f6nemkazan\u0131yor. Butik ve ki\u015fiye \u00f6zel hizmet anlay\u0131\u015f\u0131 ile kaliteden \u00f6d\u00fcn vermeden,m\u00fc\u015fterilerine bir\u00e7ok \u00fcr\u00fcn ve hizmeti birlikte sunmay\u0131 ama\u00e7layan Ginger \u0130stanbulbirbirinden \u00f6zel re\u00e7eteler geli\u015ftiriyor. D\u00fc\u011f\u00fcn pastas\u0131 konusunda trendleride\u011fil \u00e7iftleri yans\u0131tan tasar\u0131mlar hayata ge\u00e7iren Ginger \u0130stanbul; kalitelimalzeme, kaliteli i\u015f\u00e7ilik ile ortaya \u00e7\u0131kan d\u00fc\u011f\u00fcn pastalar\u0131 ile davetlilerinkalplerini kazan\u0131yor.<\/p>\n

Misafirler ve d\u00fc\u011f\u00fcn sahipleri i\u00e7in \u00f6nemli bir yere sahip olan d\u00fc\u011f\u00fcnpastas\u0131, \u00e7iftlerin en \u00e7ok \u00fczerinde durmas\u0131 gereken konular\u0131n ba\u015f\u0131nda geliyor.Tad\u0131, g\u00f6r\u00fcn\u00fcm\u00fc, tarz\u0131, davetle olan uyumu ve en \u00f6nemlisi de \u00e7iftleri yans\u0131tacaktasar\u0131m\u0131yla d\u00fc\u011f\u00fcn pastalar\u0131, davetin en \u00e7ok konu\u015fulan detaylar\u0131ndan biri olmay\u0131her zaman ba\u015far\u0131yor. Pastan\u0131n \u00e7iftlerin hikayesine e\u015flik eden ilham verici birtat ve g\u00f6r\u00fcn\u00fcme sahip olmas\u0131 gerekti\u011fini vurgulayan Ginger \u0130stanbul\u2019un KurucusuYasemin \u00d6nal, d\u00fc\u011f\u00fcn pastas\u0131 se\u00e7erken dikkat edilmesi gereken noktalar\u0131 anlatt\u0131.<\/p>\n

\u201cD\u00fc\u011f\u00fcn pastalar\u0131nda trendleri yakalamaktansa kenditrendlerimizi yarat\u0131yoruz\u201d<\/p>\n

S\u00f6z konusu d\u00fc\u011f\u00fcn pastalar\u0131 oldu\u011funda daha \u00f6zg\u00fcn ve ki\u015fiye\u00f6zel tasar\u0131mlara imza att\u0131klar\u0131n\u0131 ifade eden Yasemin \u00d6nal; \u201c\u00c7iftlerin en heyecanl\u0131g\u00fcnlerinde d\u00fc\u011f\u00fcnlerini lezzetli bir d\u00fc\u011f\u00fcn pastas\u0131 ile finalize etmek istemeleri\u00e7ok de\u011ferli. Bu noktada d\u00fc\u011f\u00fcn pastas\u0131 se\u00e7erken bir\u00e7ok kriteri g\u00f6z \u00f6n\u00fcnealmalar\u0131 gerekiyor. \u00d6ncelikle d\u00fc\u011f\u00fcn pastas\u0131 d\u00fc\u011f\u00fcn organizasyonunun temas\u0131nauygun olmal\u0131. Ayn\u0131 \u015fekilde g\u00fcn\u00fcny\u0131ld\u0131zlar\u0131 olan \u00e7ifti de yans\u0131tmal\u0131. Davetin ve ki\u015filerin tarz\u0131na uygun pastatasar\u0131mlar\u0131 tercih edilmeli. Pasta, g\u00f6rsel olarak mek\u00e2n\u0131n tarz\u0131yla b\u00fct\u00fcnl\u00fcksa\u011flamal\u0131. Biz standart bir pastan\u0131n \u00f6tesine ge\u00e7ebilmek i\u00e7in \u00f6ncesinde \u00e7ift ilebir g\u00f6r\u00fc\u015fme yap\u0131yoruz, ard\u0131ndan organizasyon \u015firketi ile g\u00f6r\u00fc\u015fme sa\u011fl\u0131yoruz.D\u00fc\u011f\u00fcn\u00fcn temas\u0131, konsepti, nas\u0131l bir atmosferde ge\u00e7ece\u011fi, resmi mi yoksa partihavas\u0131nda m\u0131 olaca\u011f\u0131, k\u0131r ya da salon d\u00fc\u011f\u00fcn\u00fc \u015feklinde mi kurgulanaca\u011f\u0131 gibibir\u00e7ok noktada bilgi sahibi oluyoruz. Bu noktada e\u011fer \u00e7iftler al\u0131\u015f\u0131lm\u0131\u015f\u0131nd\u0131\u015f\u0131nda bir \u015feyler istiyorsa bu durum, pastan\u0131n tasar\u0131m\u0131na da yans\u0131yor. Farkl\u0131\u00fcr\u00fcnler de kullan\u0131labiliyor. Baz\u0131 \u00e7iftler internetten \u00e7ok be\u011fenip g\u00f6rd\u00fckleribir pasta dizayn\u0131 ile geldi\u011finde birebir yapmamaya \u00f6zen g\u00f6steriyoruz. \u00c7\u00fcnk\u00fc otasar\u0131m\u0131 onlarca ki\u015fi uygulayabilir, biz \u00e7ifte \u00f6zel olmas\u0131n\u0131 istedi\u011fimiz i\u00e7inana temay\u0131 koruyarak farkl\u0131 dokunu\u015flar yap\u0131yoruz. Trendlerden ziyada \u00e7iftlerinnelerden ho\u015fland\u0131\u011f\u0131, tarz\u0131n\u0131 ve ki\u015fili\u011fini sorarak bir tasar\u0131m hikayesiolu\u015fturuyoruz. Pasta ya da ba\u015fka bir \u00fcr\u00fcn fark etmeksizin dizayn dili \u00e7okbelirleyici oluyor. Pastan\u0131n rengi, kullan\u0131lacak \u00e7i\u00e7e\u011fin t\u00fcr\u00fc, \u00e7i\u00e7e\u011finpastadaki ak\u0131\u015f\u0131 gibi detaylar, \u00e7iftin bize verdi\u011fi ilhamla ortaya \u00e7\u0131k\u0131yor\u201ddedi.<\/p>\n

\u201cKaliteli malzemelerden yap\u0131lm\u0131\u015f lezzetli pastalartabakta de\u011fil ak\u0131lda kal\u0131r\u201d<\/p>\n

G\u00f6rsellikten ziyade lezzetin en \u00f6nemli kriter oldu\u011funubelirten \u00d6nal; D\u00fc\u011f\u00fcnde en son pasta yenir ve en \u00e7ok ak\u0131lda pastan\u0131n tad\u0131 kal\u0131r.Genelde d\u00fc\u011f\u00fcnlerde pastalar bir \u00e7atal al\u0131n\u0131p b\u0131rak\u0131l\u0131r \u00e7\u00fcnk\u00fc a\u011f\u0131r ve ya\u011f bazl\u0131\u015fanti kremalar tercih edilir. Ancak kaliteli \u00e7ikolata, kaliteli bir tereya\u011f\u0131,\u00f6zenli se\u00e7ilmi\u015f malzemelerle yap\u0131lan pasta tad\u0131na doyulmaz bir hal al\u0131r vetabakta de\u011fil ak\u0131llarda kal\u0131r. Biz lezzet se\u00e7imlerimizi damakta bir \u015f\u00f6lenyaratmas\u0131 \u00fczerine kurguluyoruz. Pastalarda daha \u00e7ok meyve kullanmay\u0131 tercihediyoruz. Klasik tercihlerin yan\u0131 s\u0131ra taze meyvelerin g\u00fc\u00e7l\u00fc aromalar\u0131nare\u00e7etelerimizde s\u0131kl\u0131kla yer veriyoruz. Beyaz \u00e7ikolatal\u0131 ve y\u00fczde 55 kakaooranl\u0131 siyah \u00e7ikolatal\u0131 olmak \u00fczere iki \u00e7e\u015fit krema kullan\u0131yoruz. Kesinlikle \u015fantibazl\u0131 kremalar\u0131 tercih etmiyoruz. E\u011fer beyaz \u00e7ikolata kullan\u0131yorsak bunu ormanmeyveleri ile bir araya getiriyoruz. Par\u00e7a \u00e7ikolata ve pirin\u00e7 patlaklar\u0131yla dare\u00e7etemizi g\u00fc\u00e7lendiriyoruz. E\u011fer bir yaz pastas\u0131 yap\u0131yorsak limonlu, yabanmersinli, beyaz \u00e7ikolata kremal\u0131 pastalar \u00f6neriyoruz. Temmuz\u2019dan eyl\u00fcl sonunakadar yapt\u0131\u011f\u0131m\u0131z \u015feftalili bir imza pastam\u0131z var. En \u00e7ok tercih edilenpastalar\u0131m\u0131z aras\u0131nda ise siyah \u00e7ikolatal\u0131 orman meyvesi yer al\u0131yor. Ayn\u0131\u015fekilde siyah \u00e7ikolata ve \u00e7ilek de yo\u011fun talep g\u00f6r\u00fcyor. Tuzlu karamellikrokanl\u0131 pastalar\u0131m\u0131z da mevcut. Ancak en \u00e7ok tercih edilen pastalar\u0131m\u0131zgenellikle taze, ferahlat\u0131c\u0131 alt notalar\u0131yla meyveli pastalar\u0131m\u0131z oluyor\u201d diyebelirtti.<\/p>\n

Kokulu ambalaj tasar\u0131m\u0131 t\u00fcketici deneyimini artt\u0131r\u0131yor<\/b><\/p>\n

Koku alma duyumuz, beyin ve haf\u0131za ile do\u011frudan ili\u015fkili. Klasik anlamda raflarda g\u00f6rmeye al\u0131\u015f\u0131k oldu\u011fumuz g\u00f6z al\u0131c\u0131 ambalajlar\u0131n art\u0131k olduk\u00e7a farkl\u0131 bir t\u00fcketici deneyimi ile bulu\u015fmak istemesi tam da bu ili\u015fkinin eseri. Temel duyu organlar\u0131m\u0131zdan \u201cg\u00f6rme, dokunma ve koku alma\u201d gibi unsurlar\u0131n bir araya gelmesi ise klasik bir sat\u0131n alma s\u00fcrecinden \u00e7ok ambalaj\u0131n \u00f6tesine ge\u00e7en bir t\u00fcketici deneyimi ortaya \u00e7\u0131kar\u0131yor. Market raf\u0131nda duran \u00fcr\u00fcn\u00fcn son t\u00fcketiciyi etkilemesi i\u00e7in koku fakt\u00f6r\u00fcn\u00fcn giderek daha \u00f6nemli hale gelece\u011fini belirten B12 Creative Branding\u2019in Kurucusu ve Kreatif Direkt\u00f6r\u00fc B\u00fcrkan \u00c7ift\u00e7ig\u00fczeli, ambalaj\u0131n kokusunun zamanla ba\u015far\u0131n\u0131n kokusuna d\u00f6n\u00fc\u015fece\u011fini vurgulad\u0131.<\/p>\n

21. y\u00fczy\u0131lda \u00fcr\u00fcnleri birbirinden ay\u0131rmak ve raf sava\u015flar\u0131nda galip gelen olmak giderek zorla\u015f\u0131yor. Sat\u0131\u015flar\u0131 art\u0131rmak ve m\u00fc\u015fterinin ilgisini \u00e7ekebilmek i\u00e7inse \u00fcr\u00fcn\u00fcn vitrini hale gelen ambalajlar b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Bu noktada kokulu ambalajlar\u0131n t\u00fcketicinin e\u011filimlerinde belirleyici oldu\u011funa dikkat \u00e7eken B12 Creative Branding\u2019in Kurucusu ve Kreatif Direkt\u00f6r\u00fc B\u00fcrkan \u00c7ift\u00e7ig\u00fczeli, sat\u0131n alma s\u00fcrecinde kokunun cazip edici etkisini anlatt\u0131.<\/p>\n

Koku teknolojisi, ambalajlara yeni bir kimlik kazand\u0131r\u0131yor<\/p>\n

T\u00fcketicilerin \u00f6zellikle kozmetik, hijyen, temizlik gibi kategorilerde sat\u0131n alma kararlar\u0131n\u0131n kokuya g\u00f6re belirlendi\u011fini ifade eden B\u00fcrkan \u00c7ift\u00e7ig\u00fczeli; \u201c\u00d6rne\u011fin; bir du\u015f jeli sat\u0131n al\u0131rken ambalaj\u0131n a\u00e7\u0131lmas\u0131 ve beklentilere uygun bir koku ile kar\u015f\u0131la\u015f\u0131lmas\u0131 ile \u00fcr\u00fcn\u00fcn sat\u0131labilece\u011fini hepimiz biliyoruz. Yani g\u00fczel kokan bir \u00fcr\u00fcn ya da ambalaj sat\u0131\u015flar\u0131 kesinlikle artt\u0131r\u0131yor. Ara\u015ft\u0131rmalar ise son y\u0131llarda kokulu ambalaj pazar\u0131n\u0131n y\u00fczde 15 b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. Bu b\u00fcy\u00fckl\u00fc\u011f\u00fcn giderek artaca\u011f\u0131n\u0131 \u00f6ng\u00f6rmekse zor de\u011fil. \u00c7\u00fcnk\u00fc koku teknolojilerinin geli\u015fmesiyle birlikte t\u00fcketicilerin sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131na y\u00f6n verebilme kabiliyeti de giderek art\u0131yor. K\u0131yas\u0131ya s\u00fcren raf sava\u015flar\u0131nda kokusunu \u00f6ne \u00e7\u0131karan \u00fcr\u00fcnler, ambalaj fark\u0131yla sepete girerken kokusunu estiremeyenler raflarda kalmaya devam ediyor. Bu noktada cesur ve yenilik\u00e7i bir yakla\u015f\u0131m benimsemek isteyen markalar\u0131n, koku teknolojisini kullanarak ambalajlar\u0131na yeni bir kimlik kazand\u0131rmas\u0131 en \u00e7ok da bu markalara kazand\u0131r\u0131yor\u201d \u015feklinde konu\u015ftu.<\/p>\n

Raflardaki bu s\u0131ra d\u0131\u015f\u0131 duru\u015f t\u00fcketicilerin kalbini kazan\u0131yor<\/p>\n

Kokulu ambalajlar\u0131n marka sadakati yaratma ve \u00fcr\u00fcn b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc koruma a\u00e7\u0131s\u0131ndan da olduk\u00e7a avantajl\u0131 oldu\u011funu s\u00f6yleyen \u00c7ift\u00e7ig\u00fczeli; \u201cT\u00fcketicilerin market raflar\u0131nda dola\u015f\u0131rken, sat\u0131n alma karar\u0131n\u0131 kokuya g\u00f6re vermesi i\u00e7in imkanlar eskiden olduk\u00e7a azken, art\u0131k yeni ambalaj teknolojileri sayesinde farkl\u0131 aromalarla g\u00fc\u00e7lendirilmi\u015f kokular\u0131 ambalaj tasar\u0131mlar\u0131nda bir pazarlama unsuru olarak kullanabilmek m\u00fcmk\u00fcn. Ambalajlara kokunun verilmesi, raflardaki \u00fcr\u00fcnlerin s\u00fcrekli kurcalanmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7erken s\u0131k\u0131lm\u0131\u015f, ezilmi\u015f, kapa\u011f\u0131 tam kapat\u0131lmam\u0131\u015f gibi kullan\u0131mlar\u0131 da engelliyor. \u00dcstelik ambalaj tasar\u0131mlar\u0131nda kullan\u0131lacak bu y\u00f6ntem ile hem zamandan hem de malzemeden tasarruf sa\u011flanmas\u0131 m\u00fcmk\u00fcn hale geliyor. Ayr\u0131ca ba\u015far\u0131l\u0131 bir koku deneyimini birle\u015ftiren ambalaj tasar\u0131mlar\u0131nda ise \u00fcr\u00fcn\u00fc daha taze, daha lezzetli ya da daha yo\u011fun hissettirmek de m\u00fcmk\u00fcn. T\u00fcm bunlara ek olarak ambalaj tasar\u0131m\u0131nda koku, \u015firketlerin marka kimli\u011fini \u00f6ne \u00e7\u0131karmalar\u0131na olanak tan\u0131rken raflardaki bu s\u0131ra d\u0131\u015f\u0131 duru\u015f, t\u00fcketicilerde marka sadakatinin olu\u015fmas\u0131nda da olduk\u00e7a etkili oluyor\u201d diye belirtti.<\/p>\n","protected":false},"excerpt":{"rendered":"

LEAD Network May\u0131s Ay\u0131 Kahvalt\u0131 Bulu\u015fmas\u0131 La Lorraine T\u00fcrkiye Ev Sahipli\u011finde Ger\u00e7ekle\u015fti 80 y\u0131l\u0131 a\u015fk\u0131n deneyimi ile unlu mamuller ve f\u0131r\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn lider markas\u0131 La Lorraine T\u00fcrkiye, LEAD Network\u2019\u00fcn gelenekselle\u015fen kahvalt\u0131 bulu\u015fmalar\u0131n\u0131n May\u0131s ay\u0131 ev sahipli\u011fini \u00fcstlendi. Prof. Dr. \u0130lber Ortayl\u0131\u2019n\u0131n konuk konu\u015fmac\u0131 olarak yer ald\u0131\u011f\u0131 etkinlikte \u2018Cumhuriyetimizin 100. Y\u0131l\u0131nda Toplumda Kad\u0131n\u0131n Yeri\u2019 \u00fczerine yapt\u0131\u011f\u0131 …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,22],"tags":[],"class_list":["post-298338","post","type-post","status-publish","format-standard","","category-kultur","category-maga"],"_links":{"self":[{"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/posts\/298338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/comments?post=298338"}],"version-history":[{"count":0,"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/posts\/298338\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/media?parent=298338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/categories?post=298338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/tags?post=298338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}