DAVUT G\u00dcLE\u00c7<\/strong><\/p>\n

GAZETEC\u0130<\/strong><\/p>\n

davutgulec@hotmail.com<\/strong><\/p>\n

Kullan\u0131c\u0131 deneyimi odakl\u0131 ara\u015ft\u0131rma \u015firketi Xedzone, bankalar\u0131n online m\u00fc\u015fteri edinme raporunu yay\u0131nlad\u0131.<\/p>\n

20 bankan\u0131n incelendi\u011fi raporda 1000 online m\u00fc\u015fteri edinme ekran\u0131nda ara\u015ft\u0131rma ger\u00e7ekle\u015ftirildi.<\/p>\n

\u0130ncelenen bankalar\u0131n 2\u2019si y\u00fczde 70\u2019in \u00fczerinde performans puan\u0131na ula\u015f\u0131rken genel ortalama y\u00fczde 63,87 olarak a\u00e7\u0131kland\u0131.<\/p>\n

M\u00fc\u015fteri temsilcileriyle ger\u00e7ekle\u015ftirilen g\u00f6r\u00fcnt\u00fcl\u00fc g\u00f6r\u00fc\u015fme sonu\u00e7lar\u0131n\u0131n da aktar\u0131ld\u0131\u011f\u0131 raporda bankalar\u0131n online m\u00fc\u015fteri edinme s\u00fcre\u00e7lerine ili\u015fkin i\u00e7g\u00f6r\u00fcler payla\u015f\u0131ld\u0131.<\/p>\n

Mobil uygulama ve dijital kanallar\u0131n kullan\u0131c\u0131 deneyimlerine y\u00f6nelik ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fcler sunan Xedzone, online m\u00fc\u015fteri edinme s\u00fcre\u00e7lerine ili\u015fkin raporunu bankac\u0131l\u0131k sekt\u00f6r\u00fcyle payla\u015ft\u0131. Online olarak ger\u00e7ekle\u015fen bas\u0131n ve sekt\u00f6r lansman\u0131yla kapsam\u0131 payla\u015f\u0131lan \u201cOnline M\u00fc\u015fteri Olma\u201d raporu bankalar\u0131n yeni hizmetine kullan\u0131c\u0131 odakl\u0131 bir perspektif sundu. Yay\u0131nlanan raporda online m\u00fc\u015fteri edinme yolculu\u011fundaki ba\u015far\u0131l\u0131 uygulamalar, tasar\u0131msal sorunlar, deneyimi sekteye u\u011fratan detaylar ve bankalar\u0131n talep etti\u011fi bilgiler derlendi.<\/p>\n

20 farkl\u0131 kamu, kat\u0131l\u0131m ve \u00f6zel bankan\u0131n incelendi\u011fi raporda 1000\u2019in \u00fczerinde ekran incelendi. Xedzone ekibinden 6 uzman\u0131n haz\u0131rlad\u0131\u011f\u0131 rapor 165 ayr\u0131 kontrol maddesi \u00fczerinden olu\u015fturuldu. Ara\u015ft\u0131rma kapsam\u0131nda incelenen 20 bankan\u0131n mobil uygulamalar\u0131 \u00fczerinden online m\u00fc\u015fteri olma yolculuklar\u0131 ba\u015ftan sona ara\u015ft\u0131r\u0131ld\u0131. Kar\u015f\u0131la\u015ft\u0131rmal\u0131 analiz i\u00e7in 13 ad\u0131ma ayr\u0131lan online m\u00fc\u015fteri edinme hizmeti alt ad\u0131mlarla birlikte incelendi.<\/p>\n

Yaln\u0131zca 2 banka \u201c\u0130yi\u201d Performans Puan\u0131 ald\u0131, ortalama ise y\u00fczde 63<\/p>\n

Kar\u015f\u0131la\u015ft\u0131rmal\u0131 olarak 13 ad\u0131mda analiz edilen bankalar toplam bir Performans Puan\u0131\u2019na ula\u015ft\u0131. Rapor kapsam\u0131nda yaln\u0131zca iki banka \u201c\u0130yi\u201d kategorisinde yer alarak y\u00fczde 70\u2019in \u00fczerinde Performans Puan\u0131 elde etti. 6 bankan\u0131n y\u00fczde 50-60 band\u0131nda kalarak \u201cZay\u0131f\u201d performansta kald\u0131\u011f\u0131 raporun 20 bankadaki ortalamas\u0131 ise y\u00fczde 63 olarak ortaya konuldu.<\/p>\n

Raporda bankalar\u0131n m\u00fc\u015fteri temsilcileriyle yap\u0131lan G\u00f6r\u00fcnt\u00fcl\u00fc G\u00f6r\u00fc\u015fme hizmeti kapsam\u0131nda \u00f6nemli veriler \u00e7\u0131kt\u0131 olarak yer ald\u0131. \u0130lgili hizmet kapsam\u0131nda 3 banka y\u00fczde 90\u2019\u0131n \u00fczerinde Performans Puan\u0131 alarak \u201cM\u00fckemmel\u201d derecede hizmet sunuyor. Genel ortalaman\u0131n y\u00fczde 75 oldu\u011fu G\u00f6r\u00fcnt\u00fcl\u00fc G\u00f6r\u00fc\u015fme hizmetinde 10 bankan\u0131n y\u00fczde 80 \u00fczerinde bir Performans Puan\u0131\u2019na ula\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc.<\/p>\n

G\u00f6r\u00fcnt\u00fcl\u00fc G\u00f6r\u00fc\u015fme kapsam\u0131nda pozitif fark yaratan noktalar \u201cDaha sonra ba\u011flanma se\u00e7ene\u011fi\u201d ve \u201cRandevu olu\u015fturma\u201d olurken; \u201cKay\u0131t yap\u0131laca\u011f\u0131 bilgisinin verilmemesi\u201d ve \u201cKullan\u0131lacak evrak ve \u00e7evresel ko\u015fullarla ilgili bilgi verilmemesi\u201d negatif bir i\u00e7g\u00f6r\u00fc olarak payla\u015f\u0131ld\u0131.<\/p>\n

Kullan\u0131c\u0131 deneyimiyle ilgili \u00f6nemli bilgilerin payla\u015f\u0131ld\u0131\u011f\u0131 raporda mevcut hizmet ad\u0131mlar\u0131n\u0131n detaylar\u0131 da payla\u015f\u0131ld\u0131. Rapora g\u00f6re ortalama olarak 11 ad\u0131m, 30 alt ad\u0131m ve 34 ayr\u0131 ekran sunan bankalar\u0131n ideal kullan\u0131c\u0131 deneyimi yolculu\u011funun 14 ad\u0131m, 15 alt ad\u0131m ve 25 ayr\u0131 ekran olabilece\u011fi \u00f6nerildi.<\/p>\n

Yeni bir hizmet alan\u0131 olarak g\u00f6r\u00fclen Online M\u00fc\u015fteri Olma yolculu\u011funun t\u00fcm bankalar i\u00e7in geli\u015fmeye a\u00e7\u0131k bir alan oldu\u011funa de\u011finildi. Ayr\u0131ca kullan\u0131c\u0131 deneyimi perspektifiyle rekabette fark yaratabilecek \u015fekilde s\u00fcrt\u00fcnmez bir s\u00fcrece evrilebilece\u011fi vurguland\u0131.<\/p>\n

Do\u011fru y\u00f6nlendirme yapmak ba\u015far\u0131 getiriyor<\/p>\n

Bankalar\u0131n ba\u015far\u0131l\u0131 ve ba\u015far\u0131s\u0131z oldu\u011fu konular\u0131n aktar\u0131ld\u0131\u011f\u0131 Online M\u00fc\u015fteri Edinme raporuna g\u00f6re bankalar Anasayfa olu\u015fturma noktas\u0131nda ba\u015far\u0131l\u0131 bir \u00e7izgi \u00e7iziyor. Onay ekran\u0131 veya son ekran olarak nitelenen final ekran\u0131yla birlikte Kimlik Do\u011frulama b\u00f6l\u00fcmleri ba\u015far\u0131l\u0131 b\u00f6l\u00fcmler olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

Di\u011fer yandan rapora g\u00f6re \u00dcr\u00fcn Se\u00e7imi, E\u011fitim\/\u0130\u015f\/Finansal Durum Formu ve Adres Bilgisi\/\u015eube Se\u00e7imi b\u00f6l\u00fcmlerinin ba\u015far\u0131s\u0131z ad\u0131mlar olarak \u00e7\u0131kt\u0131s\u0131 aktar\u0131ld\u0131.<\/p>\n

Bu kapsamda lansmanda g\u00f6r\u00fc\u015flerini aktaran Xedzone Kurucu Ortaklar\u0131 bankalar\u0131n a\u00e7\u0131k ve net ifadelerle \u00f6n bilgilendirme yapmas\u0131n\u0131, anl\u0131k y\u00f6nlendirme sa\u011flamas\u0131n\u0131, otomatik sistemlerin kullan\u0131lmas\u0131n\u0131 ve bilgi\/izinlerin tam olarak ihtiya\u00e7 duyuldu\u011fu anda istenmesini \u00f6nerdi.<\/p>\n

Bankalar\u0131n online m\u00fc\u015fteri edinme s\u00fcre\u00e7lerine ili\u015fkin bir\u00e7ok verinin, i\u00e7g\u00f6r\u00fc ve \u00f6nerinin payla\u015f\u0131ld\u0131\u011f\u0131 rapor lansman\u0131na bas\u0131n mensuplar\u0131 ve bankac\u0131l\u0131k sekt\u00f6r\u00fcnden y\u00f6netici ve profesyoneller kat\u0131l\u0131m sa\u011flad\u0131.<\/p>\n

Lansman\u0131 ger\u00e7ekle\u015ftirilen Online M\u00fc\u015fteri Edinme raporunun tamam\u0131na eri\u015fmek isteyen bankalar Xedzone ekibiyle ileti\u015fime ge\u00e7ebilecek. Xedzone ayr\u0131ca \u00f6n\u00fcm\u00fczdeki aylarda yine bankac\u0131l\u0131k sekt\u00f6r\u00fc oda\u011f\u0131nda farkl\u0131 konularda bir\u00e7ok yeni rapor sunmay\u0131 hedefliyor.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

DAVUT G\u00dcLE\u00c7 GAZETEC\u0130 davutgulec@hotmail.com Kullan\u0131c\u0131 deneyimi odakl\u0131 ara\u015ft\u0131rma \u015firketi Xedzone, bankalar\u0131n online m\u00fc\u015fteri edinme raporunu yay\u0131nlad\u0131. 20 bankan\u0131n incelendi\u011fi raporda 1000 online m\u00fc\u015fteri edinme ekran\u0131nda ara\u015ft\u0131rma ger\u00e7ekle\u015ftirildi. \u0130ncelenen bankalar\u0131n 2\u2019si y\u00fczde 70\u2019in \u00fczerinde performans puan\u0131na ula\u015f\u0131rken genel ortalama y\u00fczde 63,87 olarak a\u00e7\u0131kland\u0131. M\u00fc\u015fteri temsilcileriyle ger\u00e7ekle\u015ftirilen g\u00f6r\u00fcnt\u00fcl\u00fc g\u00f6r\u00fc\u015fme sonu\u00e7lar\u0131n\u0131n da aktar\u0131ld\u0131\u011f\u0131 raporda bankalar\u0131n online m\u00fc\u015fteri edinme …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-267215","post","type-post","status-publish","format-standard","","category-kose-yazilari"],"_links":{"self":[{"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/posts\/267215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/comments?post=267215"}],"version-history":[{"count":0,"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/posts\/267215\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/media?parent=267215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/categories?post=267215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davutgulec.com\/wp-json\/wp\/v2\/tags?post=267215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}